guide-to-creating-a-lead-magnet
Marketing

Your Guide to Creating an Irresistible Lead Magnet

Don’t you love a lead magnet that captures your attention and entices you to provide your email address to receive something in exchange? We all ‘sign up’ from time to time when there’s an irresistible offer or we want more information about a particular topic. From a business perspective, a lead magnet should be embedded […]
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23 August, 2024
master-email-marketing
Marketing

How to Master Email Marketing

In today’s digital age, email marketing remains a cornerstone for small businesses to connect with their audience, nurture leads and drive conversions. However, mastering the art of email marketing requires strategy, creativity and consistent effort. This guide outlines six key steps to unlock the full potential of email marketing for your small business. Benefits of […]
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13 June, 2024
hen-is-right-time-to-rebrand
Branding

When is the Right Time to Rebrand?

If you are considering a rebrand for your business, you’ll know that it’s not an easy process. You have been in business a while and feel that your business has grown and evolved, and are considering your future direction. If you feel that you no longer align with your brand vision, your business may have […]
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26 September, 2023
guide-to-brand-colours1
Branding

How to Choose Brand Colours

Exploring colours is one of my favourite parts of the branding process. There’s an enormous range of colours that you can explore for your colour palette and you can have lots of fun along the way! Colours help create an emotional connection with your target audience and make your brand memorable, often referred to as […]
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19 September, 2023
a-guide-to-branding-your-business
Branding

A Guide to Branding

Branding is one of the most exciting parts of beginning a business journey. It can be fun, creative, colourful and fulfilling when you see the concepts come to life, and the brand and business begins to evolve. It’s crucial to consider a number of elements before you develop branding so that you don’t waste precious […]
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12 September, 2023
why-brand-consistency-matters
Branding

Why Brand Consistency Matters

Brand consistency is vital for creating a strong, memorable, and trustworthy brand. It fosters customer loyalty, builds brand equity and supports long-term business growth. It also plays a crucial role in shaping how your target audience perceives and recognises your brand which has a direct impact on your business success and longevity. Why Brand Consistency […]
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22 June, 2023
importance-of-local-area-marketing
Marketing

The Importance of Local Area Marketing

Local area marketing is a marketing strategy to promote your business, products and services to a specific geographic area or your local community. The goal of marketing in your local area helps you connect with your target audience, build brand awareness, attract customers and drive business growth in your geographic location. The key to successful […]
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22 June, 2023
marketing-mix
Marketing

The 5 P’s of the Marketing Mix

When it comes to marketing there are five fundamental elements to developing and executing a successful strategy. Often referred to as the Marketing Mix, it consists of Product, Price, Promotion, Place and People. This framework will help your business align to the target audience’s needs. Let’s take a closer look… The 5 P’s of the […]
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22 June, 2023
how-to-identify-target-audience
Marketing

How to Identify Your Target Audience

Identifying your target audience is a crucial step in building a successful business. By understanding and catering to the needs and preferences of your target audience, you can develop effective marketing strategies, create compelling products or services, and build strong customer relationships. New to Business? If you’re new to business, then identifying your target audience […]
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22 June, 2023

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