marketing-your-new-business
Marketing

Marketing Your New Business

If you’ve recently embarked on the journey of starting a new business, congratulations! It’s an exciting time, sometimes overwhelming, rewarding, hard work and a huge learning curve. In the early days of establishing your new business, you may have limited time, resources and awareness. Leveraging proven marketing techniques will help you position your business positively […]
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21 June, 2023
intrinsic-marketing-lead-magnets-guide
Marketing

Lead Magnets: A Practical Guide for Business Owners

Many small business owners know they need to attract more clients and grow their audience, but are not sure where to begin or how to market themselves consistently without feeling pushy or constantly “selling.” This is where lead magnets can become a powerful tool. A lead magnet is one of the simplest ways to build […]
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18 May, 2026
how-to-simplify-your-marketing
Marketing

How to Simplify Your Marketing for Bigger Results

For many small business owners, marketing can feel overwhelming. You are already managing day-to-day operations, clients, finances and growth. On top of that, you’re expected to show up consistently online, create content, track performance and stay across ever-changing platforms. It’s no surprise that marketing often gets pushed down the priority list. But here’s the reality: […]
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22 April, 2026
when-is-the-right-time-to-rebrand-your-business
Branding

When is the Right Time to Rebrand?

If you are considering a rebrand for your business, you’ll know that it’s not an easy process. You have been in business a while and feel that your business has grown and evolved, and are considering your future direction. If you feel that you no longer align with your brand vision, your business may have […]
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19 March, 2026
intrinsic-marketing-networking-with-purpose
Marketing

Networking with Purpose, Tips for Small Business  

Running a small business can sometimes feel like a solo journey, but the truth is, success rarely happens in isolation. Networking isn’t just about self-promotion, handing out business cards or attending events. It is about building meaningful relationships that can open doors, create opportunities and provide support when you need it most. For small business […]
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30 October, 2025
grow-your-email-database
Marketing

10 Ways to Grow Your Email Database

When it comes to marketing your small business, there’s one tool that consistently delivers results, and that is email marketing. Unlike social media where algorithms decide who sees your posts, your email list is something you own. Email marketing gives you a direct line of connection to your audience’s inboxes. This space is far more […]
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1 September, 2025
AI-small-business-marketing
Marketing

Your Guide to AI for Small Business Marketing

If you’re feeling unsure about how AI fits into your business, or wondering if it’s just another tech trend you can ignore, you’re not alone. Many small business owners feel a little overwhelmed by the pace of change, especially when you’re already juggling so many priorities. The good news is, you don’t need to be […]
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25 August, 2025
digital-marketing-small-business-growth
Marketing

Digital Marketing Tips for Small Business Growth

If you are a small business owner, you’ve probably heard a hundred times that you need to be online. So what does that actually mean in practical terms? How do you turn your online presence into a steady flow of enquiries and sales? As a Marketing Strategist and Mentor working with small businesses, I know […]
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16 June, 2025

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