why-brand-consistency-matters
Branding

Why Brand Consistency Matters

Brand consistency is vital for creating a strong, memorable, and trustworthy brand. It fosters customer loyalty, builds brand equity and supports long-term business growth. It also plays a crucial role in shaping how your target audience perceives and recognises your brand which has a direct impact on your business success and longevity. Why Brand Consistency […]
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22 June, 2023
importance-of-local-area-marketing
Marketing

The Importance of Local Area Marketing

Local area marketing is a marketing strategy to promote your business, products and services to a specific geographic area or your local community. The goal of marketing in your local area helps you connect with your target audience, build brand awareness, attract customers and drive business growth in your geographic location. The key to successful […]
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22 June, 2023
marketing-mix
Marketing

The 5 P’s of the Marketing Mix

When it comes to marketing there are five fundamental elements to developing and executing a successful strategy. Often referred to as the Marketing Mix, it consists of Product, Price, Promotion, Place and People. This framework will help your business align to the target audience’s needs. Let’s take a closer look… The 5 P’s of the […]
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22 June, 2023
how-to-identify-target-audience
Marketing

How to Identify Your Target Audience

Identifying your target audience is a crucial step in building a successful business. By understanding and catering to the needs and preferences of your target audience, you can develop effective marketing strategies, create compelling products or services, and build strong customer relationships. New to Business? If you’re new to business, then identifying your target audience […]
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22 June, 2023
local-area-marketing-strategies
Marketing

10 Local Area Marketing Strategies for Small Business

Local area marketing is crucial for businesses that rely mostly on the support and clientele of their local area and surroundings. It allows businesses to connect with their local community, understand their needs, build relationships, and ultimately drive customer loyalty and business growth within a specific geographic region. Local area marketing can be beneficial for […]
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21 June, 2023
marketing-your-new-business
Marketing

Marketing Your New Business

If you’ve recently embarked on the journey of starting a new business, congratulations! It’s an exciting time, sometimes overwhelming, rewarding, hard work and a huge learning curve. In the early days of establishing your new business, you may have limited time, resources and awareness. Leveraging proven marketing techniques will help you position your business positively […]
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21 June, 2023

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