small business marketing

AI-small-business-marketing
Marketing

Your Guide to AI for Small Business Marketing

If you’re feeling unsure about how AI fits into your business, or wondering if it’s just another tech trend you can ignore, you’re not alone. Many small business owners feel a little overwhelmed by the pace of change, especially when you’re already juggling so many priorities. The good news is, you don’t need to be […]
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25 August, 2025
digital-marketing-small-business-growth
Marketing

Digital Marketing Tips for Small Business Growth

If you are a small business owner, you’ve probably heard a hundred times that you need to be online. So what does that actually mean in practical terms? How do you turn your online presence into a steady flow of enquiries and sales? As a Marketing Strategist and Mentor working with small businesses, I know […]
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16 June, 2025
importance-of-local-area-marketing
Marketing

The Importance of Local Area Marketing

Local area marketing is a marketing strategy to promote your business, products and services to a specific geographic area or your local community. The goal of marketing in your local area helps you connect with your target audience, build brand awareness, attract customers and drive business growth in your geographic location. The key to successful […]
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22 June, 2023
marketing-mix
Marketing

The 5 P’s of the Marketing Mix

When it comes to marketing there are five fundamental elements to developing and executing a successful strategy. Often referred to as the Marketing Mix, it consists of Product, Price, Promotion, Place and People. This framework will help your business align to the target audience’s needs. Let’s take a closer look… The 5 P’s of the […]
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22 June, 2023
how-to-identify-target-audience
Marketing

How to Identify Your Target Audience

Identifying your target audience is a crucial step in building a successful business. By understanding and catering to the needs and preferences of your target audience, you can develop effective marketing strategies, create compelling products or services, and build strong customer relationships. New to Business? If you’re new to business, then identifying your target audience […]
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22 June, 2023
local-area-marketing-strategies
Marketing

10 Local Area Marketing Strategies for Small Business

Local area marketing is crucial for businesses that rely mostly on the support and clientele of their local area and surroundings. It allows businesses to connect with their local community, understand their needs, build relationships, and ultimately drive customer loyalty and business growth within a specific geographic region. Local area marketing can be beneficial for […]
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21 June, 2023

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