marketing strategy

how-to-simplify-your-marketing
Marketing

How to Simplify Your Marketing for Bigger Results

For many small business owners, marketing can feel overwhelming. You are already managing day-to-day operations, clients, finances and growth. On top of that, you’re expected to show up consistently online, create content, track performance and stay across ever-changing platforms. It’s no surprise that marketing often gets pushed down the priority list. But here’s the reality: […]
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22 April, 2026
digital-marketing-small-business-growth
Marketing

Digital Marketing Tips for Small Business Growth

If you are a small business owner, you’ve probably heard a hundred times that you need to be online. So what does that actually mean in practical terms? How do you turn your online presence into a steady flow of enquiries and sales? As a Marketing Strategist and Mentor working with small businesses, I know […]
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16 June, 2025
guide-to-creating-a-lead-magnet
Marketing

Your Guide to Creating an Irresistible Lead Magnet

Don’t you love a lead magnet that captures your attention and entices you to provide your email address to receive something in exchange? We all ‘sign up’ from time to time when there’s an irresistible offer or we want more information about a particular topic. From a business perspective, a lead magnet should be embedded […]
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23 August, 2024
importance-of-local-area-marketing
Marketing

The Importance of Local Area Marketing

Local area marketing is a marketing strategy to promote your business, products and services to a specific geographic area or your local community. The goal of marketing in your local area helps you connect with your target audience, build brand awareness, attract customers and drive business growth in your geographic location. The key to successful […]
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22 June, 2023
marketing-mix
Marketing

The 5 P’s of the Marketing Mix

When it comes to marketing there are five fundamental elements to developing and executing a successful strategy. Often referred to as the Marketing Mix, it consists of Product, Price, Promotion, Place and People. This framework will help your business align to the target audience’s needs. Let’s take a closer look… The 5 P’s of the […]
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22 June, 2023
local-area-marketing-strategies
Marketing

10 Local Area Marketing Strategies for Small Business

Local area marketing is crucial for businesses that rely mostly on the support and clientele of their local area and surroundings. It allows businesses to connect with their local community, understand their needs, build relationships, and ultimately drive customer loyalty and business growth within a specific geographic region. Local area marketing can be beneficial for […]
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21 June, 2023
marketing-your-new-business
Marketing

Marketing Your New Business

If you’ve recently embarked on the journey of starting a new business, congratulations! It’s an exciting time, sometimes overwhelming, rewarding, hard work and a huge learning curve. In the early days of establishing your new business, you may have limited time, resources and awareness. Leveraging proven marketing techniques will help you position your business positively […]
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21 June, 2023

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