Marketing

digital-marketing-small-business-growth
Marketing

Digital Marketing Tips for Small Business Growth

If you are a small business owner, you’ve probably heard a hundred times that you need to be online. So what does that actually mean in practical terms? How do you turn your online presence into a steady flow of enquiries and sales? As a Marketing Strategist and Mentor working with small businesses, I know […]
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16 June, 2025
intrinsic-marketing-website-traffic
Marketing

How to Drive More Traffic to Your Website

A website is a must-have for any business. It acts as your digital front door, providing potential customers with information about your products, services, brand and business. A well-designed website helps establish credibility, enhances customer trust and serves as a platform for lead generation and sales. However, simply having a website isn’t enough. The real […]
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3 March, 2025
guide-to-creating-a-lead-magnet
Marketing

Your Guide to Creating an Irresistible Lead Magnet

Don’t you love a lead magnet that captures your attention and entices you to provide your email address to receive something in exchange? We all ‘sign up’ from time to time when there’s an irresistible offer or we want more information about a particular topic. From a business perspective, a lead magnet should be embedded […]
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23 August, 2024
master-email-marketing
Marketing

How to Master Email Marketing

In today’s digital age, email marketing remains a cornerstone for small businesses to connect with their audience, nurture leads and drive conversions. However, mastering the art of email marketing requires strategy, creativity and consistent effort. This guide outlines six key steps to unlock the full potential of email marketing for your small business. Benefits of […]
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13 June, 2024
importance-of-local-area-marketing
Marketing

The Importance of Local Area Marketing

Local area marketing is a marketing strategy to promote your business, products and services to a specific geographic area or your local community. The goal of marketing in your local area helps you connect with your target audience, build brand awareness, attract customers and drive business growth in your geographic location. The key to successful […]
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22 June, 2023
marketing-mix
Marketing

The 5 P’s of the Marketing Mix

When it comes to marketing there are five fundamental elements to developing and executing a successful strategy. Often referred to as the Marketing Mix, it consists of Product, Price, Promotion, Place and People. This framework will help your business align to the target audience’s needs. Let’s take a closer look… The 5 P’s of the […]
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22 June, 2023
how-to-identify-target-audience
Marketing

How to Identify Your Target Audience

Identifying your target audience is a crucial step in building a successful business. By understanding and catering to the needs and preferences of your target audience, you can develop effective marketing strategies, create compelling products or services, and build strong customer relationships. New to Business? If you’re new to business, then identifying your target audience […]
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22 June, 2023

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