About Us

Intrinsic Marketing is a highly effective, super flexible branding and marketing service. We work with small to medium businesses to create marketing solutions that drive growth, build brand awareness and send the right messages to customers every time.

We’re the hands-on marketing team behind a growing stable of loyal, long-term clients. The vast majority of our work comes from word-of-mouth referrals, which to us, is the ultimate compliment.

Clients turn to us for everything from branding strategy and polished business communications to social media management and regular creative content like blogs and EDMs.

We’re renowned for our personalised professionalism, can-do attitude, broad experience across diverse service industries and efficient, cleverly tailored marketing solutions. Intrinsic Marketing offers the skills and services of an agency, but without the egos, retainers or over-servicing.

Our clients set the priorities and decide how hands-on they want us to be. We can design your logo or re-vamp your whole brand. We can create strategies for you to implement or we can execute every strategy for you. The choice is yours. And as our client attest, our marketing works.

Maria-SuraceMeet Maria Surace

Intrinsic Marketing was founded in 2011 by Maria Surace, a Melbourne-based marketing all-rounder with 15 years’ experience as a marketing creative and event and exhibition manager in the corporate sector.

Maria’s diverse creative, organisational and strategic skills are the key to Intrinsic Marketing’s sustained success. She’s a warm, engaging quiet achiever who’s also a consummate professional. She’s passionate about understanding her clients’ business needs and delivering on them. Every time. Whatever’s required.

“I genuinely love helping business owners who don’t have a marketing background to understand different strategies and ensure their branding is professional and their approach is comprehensive and consistent. My vision is to help SMEs present themselves in polished, compelling ways – just like the corporates do – but with a personality that’s distinctly their own.

“When I get feedback from clients saying, ‘I could never have done this by myself and it’s worked really well, I’m so grateful,” that motivates me to keep expanding what I offer and who I work with.

“I don’t lock my clients into contracts, but I’ve been working with some for four, five, even six + years. I get to know them and their business, and over time we develop a level of trust and almost intuition. So when they ring me and say, ‘I need this’, I can turn it around quickly. No nonsense. It works.”

Maria is a mother of two, an avid traveller with an innate passion for photography. Imagination is her essence. “I’ve been drawing, playing with colour and designing since childhood, and I still love it,” she says.

Connect with Maria on LinkedIn.

Client Praise: What they say…